New: GA4 Revenue Bridge — now with Data-Driven Attribution

Omnichannel Ad Analytics.
Unified & Reconciled.

Connect every ad platform. Pull actual revenue from GA4. See your true ROAS across all channels — not the inflated numbers your ad dashboards show.

No credit card required · 14-day free trial · Cancel anytime

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12+
Ad Platforms Connected
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$2.4B+
Ad Spend Tracked
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98.7%
GA4 Attribution Accuracy

Everything you need to scale performance marketing

From connecting your first ad account to running AI-powered budget optimizations across all channels.

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Multi-Platform Connect

OAuth-powered connections to Meta Ads, Google Ads, TikTok, LinkedIn, Snapchat, and 8 more. One-click setup.

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GA4 Revenue Bridge

Reconcile your ad spend with actual purchases from GA4. Get true CPA and ROAS based on real revenue, not platform estimates.

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AI Budget Optimizer

AI-powered budget reallocation recommendations. Know which campaigns to scale, pause, or restructure based on true performance data.

Real-Time Dashboard

See live spend, impressions, clicks, and conversions across all platforms in one unified view. Refresh on demand.

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True ROAS Calculator

Eliminate platform over-reporting. See the actual revenue generated from each platform vs what they claim, using GA4 as ground truth.

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Omnichannel Attribution

Cross-channel path analysis to understand which touchpoints truly drove the conversion. Supports linear, time-decay, and data-driven models.

Strategy Guide

Why GA4 Must Be Your Single Source of Truth

Meta, Google, and TikTok all use different attribution windows. They all claim the same conversions. Platform-reported ROAS is almost always inflated 30–60% vs actual revenue.

01Ad platforms provide Cost, Clicks, and Impressions via API.
02GA4 tracks real user sessions with UTM source/medium/campaign.
03Vitriva Pulse joins these datasets at the campaign level via UTMs.
04You see true blended ROAS — not what platforms want you to see.
Platform-reported ROAS
4.2x
⚠ Over-reported
True GA4-reconciled ROAS
2.8x
✓ Verified
Platform CPA (claimed)
$18.40
⚠ Over-reported
Actual GA4 CPA
$27.60
✓ Verified

Ready to see your true performance?

Start your 14-day free trial. Connect your first ad account in under 5 minutes.

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