Review Meta Ads and Google Ads spend beside GA4-observed conversions and revenue. Pulse keeps each source separate and shows what data is available.
| Period | Spend | GA4-observed revenue |
|---|---|---|
| Sep 01 | €750 | €1,700 |
| Sep 04 | €850 | €1,900 |
| Sep 07 | €900 | €2,100 |
| Sep 10 | €950 | €2,300 |
| Sep 13 | €900 | €2,200 |
| Sep 16 | €1,000 | €2,500 |
| Sep 19 | €1,050 | €2,700 |
| Sep 22 | €1,100 | €2,800 |
| Sep 25 | €1,150 | €3,000 |
| Sep 27 | €1,200 | €3,200 |
| Sep 29 | €1,250 | €3,400 |
| Sep 30 | €1,380 | €3,440 |
Illustrative 30-day demo chart. Advertising spend bars and the GA4-observed revenue line share one EUR scale and trend upward overall. These are synthetic demo values, not live customer data.
Illustrative dataPLATFORM-REPORTED AND GA4-OBSERVED
Pulse displays platform-reported and GA4-observed results side by side and does not treat a missing observation as zero.
Platform-reported ROAS
3.14×
Illustrative preview — no live dataGA4-observed ROAS
2.50×
Illustrative preview — no live dataDemo difference: GA4-observed ROAS is 0.64× lower
Illustrative preview — no live data
CURRENT READ-ONLY ALPHA SCOPE
Pulse keeps platform-reported and GA4-observed results separate, uses goal-specific KPIs, and shows unavailable or stale data explicitly.
Traffic, leads, messages, and sales remain separate. Pulse shows only the metrics supported by the selected campaign goal and connected source.
Goal-specific KPIs
Missing data is unavailable, never zero by default
Each source remains identifiable
Compare ad-platform results with GA4-observed conversions and revenue only where event definitions and reporting periods are genuinely comparable.
GA4-observed purchases and revenue
Consent-aware UTM sessions via Pulse Tag
No lead-quality or offline-sales claims without CRM data
Synthetic demo values use one matching 30-day period. Live comparison starts only after approved sources are connected.
Pulse shows when data was last synchronized and distinguishes unavailable, disconnected, stale, and provider-error states.
Last successful sync and data freshness stay visible
Provider errors are shown without leaking sensitive payloads
No automatic replacement with demo data
CONNECT WITHOUT REBUILDING YOUR STACK
Pulse supports Meta Ads, Google Ads, and GA4 through validated read-only connections. Each source remains separate and errors never become demo data.
Spend, impressions, clicks, and results as reported by Meta.
Read-only connection; access remains scoped to the selected client.
Campaign spend and platform-reported results from Google Ads.
Read-only connection; access remains scoped to the selected client.
GA4-observed website conversions, purchases, and revenue for the configured property.
Read-only connection; access remains scoped to the selected client.
Consent-aware UTM sessions and first-party website-event context.
Read-only connection; access remains scoped to the selected client.
Start with a secure workspace, then connect approved read-only Meta Ads, Google Ads, and GA4 sources.
