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META ADS, GOOGLE ADS AND GA4 — IN ONE DASHBOARD

See why your ad data and GA4 do not match

Review Meta Ads and Google Ads spend beside GA4-observed conversions and revenue. Pulse keeps each source separate and shows what data is available.

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Account setup in minutesRead-only accessNo advertising changes
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Demo data
Spend
€5,300+18.6%
Confirmed GA4 revenue
€13,250+24.3%
Blended ROAS
2.50×+8.7%

Illustrative demo chart for the last 30 days. Advertising spend rises overall from 44 to 88 relative units, while the confirmed GA4 revenue line also trends upward. These are demo values, not live customer data.

Demo data · Localized illustrative preview of current read-only Alpha data states; it is not a customer dashboard or live dataset.

PLATFORM-REPORTED AND GA4-OBSERVED

See where comparable sources differ

Pulse displays platform-reported and GA4-observed results side by side and does not treat a missing observation as zero.

Platform-reported ROAS

3.14×

Illustrative preview — no live data

GA4-observed ROAS

2.50×

Illustrative preview — no live data

Demo difference: GA4-observed ROAS is 0.64× lower

Illustrative preview — no live data

CURRENT READ-ONLY ALPHA SCOPE

Clear source boundaries and honest data states

Pulse keeps platform-reported and GA4-observed results separate, uses goal-specific KPIs, and shows unavailable or stale data explicitly.

One dashboard for different campaign goals

Traffic, leads, messages, and sales remain separate. Pulse shows only the metrics supported by the selected campaign goal and connected source.

Goal-specific KPIs

Missing data is unavailable, never zero by default

Each source remains identifiable

Illustrative product preview
Traffic12,480Demo clicks · last 30 days
Leads286Demo leads · platform reported
Sales124Demo purchases · GA4 observed
Messages412Demo conversations started

Platform data and GA4 observations, side by side

Compare ad-platform results with GA4-observed conversions and revenue only where event definitions and reporting periods are genuinely comparable.

GA4-observed purchases and revenue

Consent-aware UTM sessions via Pulse Tag

No lead-quality or offline-sales claims without CRM data

Illustrative product preview
Platform reported3.14×
GA4 observed2.50×

Synthetic demo values use one matching 30-day period. Live comparison starts only after approved sources are connected.

Freshness, empty states, and provider errors

Pulse shows when data was last synchronized and distinguishes unavailable, disconnected, stale, and provider-error states.

Last successful sync and data freshness stay visible

Provider errors are shown without leaking sensitive payloads

No automatic replacement with demo data

Illustrative product preview
Freshness visibleThe last successful synchronization and data-through time are shown.
Provider error explicitA safe error state replaces stale assumptions or synthetic values.
Truthful empty stateNo campaigns or metrics is distinct from a reported zero.

CONNECT WITHOUT REBUILDING YOUR STACK

Connect your data sources

Pulse supports Meta Ads, Google Ads, and GA4 through validated read-only connections. Each source remains separate and errors never become demo data.

ALPHA

Meta Ads

Spend, impressions, clicks, and results as reported by Meta.

Read-only connection; access remains scoped to the selected client.

ALPHA

Google Ads

Campaign spend and platform-reported results from Google Ads.

Read-only connection; access remains scoped to the selected client.

ALPHA

Google Analytics 4

GA4-observed website conversions, purchases, and revenue for the configured property.

Read-only connection; access remains scoped to the selected client.

ALPHA

Pulse Tag

Consent-aware UTM sessions and first-party website-event context.

Read-only connection; access remains scoped to the selected client.

CONTROL AND SECURITY

Pulse reads data and cannot change advertising

Connections use the minimum read permissions required. Advertising write actions and automatic optimization are not available.

Read-only provider access

Pulse reads reporting data but cannot change campaign budgets, settings, or delivery.

Consent-aware measurement

Pulse Tag follows consent-management settings and data-minimization requirements.

Write actions unavailable

The current Alpha has no advertising write path.

Create your account and open Pulse

Start with a secure workspace, then connect approved read-only Meta Ads, Google Ads, and GA4 sources.

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Read-only accessNo advertising changesMeta Ads, Google Ads, and GA4